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OUR SERVICES

HOSPITALITY CONSULTANCY

Our F&B team creates distinctive F&B environments that focus on creating meaningful experiences

We work with clients on multi-functional, multifaceted, and imaginative concepts that ensure their restaurant stands out with strength and clarity. As creatives, we support our clients with F&B concept services. We have experience developing specialist concepts for hotels, cafés, bars, restaurants, retail food, rooftop venues and fresh food concepts.

STRATEGY & FEASIBILITY

We advise investors, developers, and operators on creating high-performing hospitality and F&B assets. Our approach combines market intelligence, commercial insight, and strategic clarity to define concepts that are both differentiated and financially viable.

• Market & Consumer Research
• Masterplanning Studies
• Feasibility Studies & Business Planning
• Financial Modeling & Investment Analysis
• F&B Strategy Development
• Retail Strategy & Masterplanning (in collaboration with Horwath HTL)
• Asset Positioning & Concept Mix
• Brand / Operator Sourcing
• Brand Franchising & Expansion Strategy

BRAND DEVELOPMENT

We translate strategy into compelling, market-ready hospitality and F&B concepts. From positioning and identity to menu and guest experience, we craft brands that resonate with target audiences and deliver strong commercial performance.

• F&B Concept Development
• Brand Identity & Storytelling
• Menu Strategy & Development
• OS&E Selection & Budgeting
• Guest Experience Design
• Kitchen Planning & Back-of-House Strategy
• Localization & Market Adaptation

EXECUTION

We ensure seamless delivery from concept to operation, supporting clients through critical implementation phases. Our focus is on aligning design, operations, and commercial objectives to bring concepts to life effectively and efficiently.

• Pre-Opening Strategy
• Tender & Selection Management
• Repositioning & Turnaround
• Procurement Management (FF&E & OS&E)
• Post-Opening Support & Performance Monitoring

See our latest projects

Alula

HABITAS ALULA

Marriott Bab Ezzouar

MARRIOTT BAB EZZOUAR

RADISSON BLU HOTEL

Mandarin Oriental

MANDARIN ORIENTAL

J44 HOTEL

25H HOTEL

    CONTACT US
    TO LEARN HOW OUR PROCESS WORKS









      CONTACT US
      TO LEARN HOW OUR PROCESS WORKS